What is this for?

It is important to have a holistic vision for all visual content of a tech company for several reasons;

Brand consistency

To become a recognizable and (hopefully) well loved brand there should be a consistency in style

Improve speed of work

With preset guidelines and a set of resources for all content and components, our teams can spend less time thinking and more time doing

Repeated patterns increase usability

Consistency in UI and UX makes users jobs easier and import.io more trustworthy professional

How to use these guidelines

They should be followed as strictly as possible, but are here to be expanded and edited with the times. If components or directions don't work for your project, raise the issue, so that the existing element can be adapted to be more holistic. If an element is missing, ask for its requirement in the styleguide.

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